Group immersive gaming platform, Electric Gamebox raises $ 11 million in A2 series
DALLAS, June 10, 2021 / PRNewswire / – Electric game box, the immersive group gaming platform that is reinventing the way video games are played, today announced its $ 11 million Series A2 round of funding, bringing the total investment in the company to more than $ 25 million. Led by Philian, with input from Brookfield Asset Management through its retail revitalization program, Index Ventures and ActivumSG, this round will support the company’s bold expansion into the US and UK, with 100 new locations over the next two years and over 1,000 locations by 2026..
Brookfield will leverage its extensive real estate portfolio to bring Electric Gamebox to its outlets and position them as the destination of choice for consumers seeking entertainment, hospitality and retail. Over the next year, Electric Gamebox will be opening locations at Oakbrook Center, Chicago; The Woodlands Shopping Center, Houston; Fashion place, Salt lake city; Victoria Gardens, LA / San Bernardino; and the Ballston district, Arlington. Electric Gamebox dealerships are also coming San Antonio, in partnership with Santikos cinemas.
Co-founded by the CEO Will dean, founder of the popular obstacle course Tough Mudder, and chief financial officer David spindler, founder of Tough Mudder Bootcamp, Electric Gamebox offers hyper-immersive games in interactive digital smart rooms, or “Gamebox” game modules. Gameboxes – which can accommodate two to six players at a time – feature a range of cutting-edge technologies, including projection mapping, touchscreens, 3D motion tracking, and surround sound without the need for headsets. .
The experience is part of a new genre of group entertainment where teams are subjected to a series of different games and challenges that can only be successfully completed through collaboration. Electric Gamebox currently offers six accessible and intuitive games, designed by the company’s in-house game studio, and plans to release additional games in 2021. New games will be released every month, so groups can get back to the experience and take on new challenges every time they visit.
“We are delighted to be working with such legendary investors to accelerate our expansion and continue our mission to reinvent the way we play video games,” said Dean. “We aim to take immersive entertainment to the next level, with over 1000 units playing over 100 games over the next 5 years. The future of retail is expected to be experiential in nature and we look forward to being a part of that. transformation. ”
Native Central london in October 2019, Electric Gamebox now has locations in Essex and Manchester in the UK, and Dallas. the Dallas has enjoyed tremendous success since opening in december 2020, despite COVID-19, welcoming more than 10,000 customers. Electric Gamebox offers a COVID-safe experience, with each reservation made in a private Gamebox, full disinfection between groups, and staggered arrival times to limit interactions between groups of customers.
For more information on Electric Gamebox, please visit electricgamebox.com.
About the electric play box
Electric Gamebox (EGB) is reinventing the way we play video games. Gameboxes combine projection mapping, touchscreen, motion tracking and surround sound technologies to deliver a whole new form of immersive entertainment without bulky headsets. Teams of 2-6 people play 30- to 60-minute games with levels and challenges designed to be fun, social, and collaborative. The first location opened on that of London South shore at October 2019 and EGB now has UK sites outside London and Manchester and an American site at Dallas, Texas. With 6 games currently available to choose from and more games launching every month.
About Brookfield Asset Management Inc.
Brookfield Asset Management Inc. is one of the world’s leading alternative asset managers with 600 billion US dollars assets under management in real estate, infrastructure, renewable energy, private equity and credit. Brookfield owns and operates long-term assets and businesses, many of which form the backbone of the global economy. Using its global reach, access to large-scale capital and operational expertise, Brookfield offers a range of alternative investment products to investors around the world, including public and private pension plans, endowments and foundations, sovereign wealth funds, financial institutions, insurance companies and private investors.
About Index Ventures
Index Ventures supports the best and most ambitious entrepreneurs and helps them realize and sustain their ideas. The transformative companies they are building are: Adyen, Aurora, Bird, Deliveroo, Datadog, Dropbox, Elastic, Farfetch, Funding Circle, King, Sonos, Squarespace, Supercell, Zuora and many more.
About Activum SG
ActivumSG is a private equity investment manager specializing in real estate related opportunities. It identifies high quality assets that have unrealized potential, enhancing them through hands-on management to generate exceptional returns for its investors.
SOURCE electric play box