DraftKings signs exclusive deal with WWE
Sports betting and fantasy sports company DraftKings (NASDAQ: DKNG) today announced a new deal with professional wrestling giant Global wrestling entertainment (NYSE: WWE). The deal makes DraftKings the official gaming partner of WWE, focusing on its free-to-play pool games.
DraftKings will obtain the exclusive rights to WWE media assets and brand placement at WWE Pay Per View events. Both WWE event fans and DraftKings customers will be able to enter a variety of in-app and free contests. There will also be related products, digital promotion and program integration, the companies said in a joint statement. The free online game pools will debut at the upcoming WrestleMania event on April 10-11 in Tampa Bay.
Image source: WWE.
With this deal, DraftKings becomes WWE’s premier free betting partner. Stephanie McMahon, WWE Brand Manager, said in a statement, “This collaboration marks an important step in deepening engagement with our passionate fans and will provide DraftKings with the opportunity to capitalize on the appeal and the massive reach of the WWE brand. “
Earlier this month, DraftKings announced a new deal with UFC mixed martial arts promoter, is said to be worth over $ 100 million. No financial figure has been given for the WWE deal, but it will bring the DraftKings brand to a dedicated fan base. Ezra Kucharz, Commercial Director at DraftKings, commented, “This relationship helps fuel the engagement and drama of iconic WWE clashes and storylines as audiences enjoy the second screen experiences our products offer. “
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