Amazon scores touchdown with NFL partnership Thursday night
Retailer and tech giant Amazon Inc. (NASDAQ: AMZN) landed an exclusive partnership with the National Football League, or NFL, today to broadcast Thursday night’s games. The contract begins in two years and will run for 11 years, ending in 2033. According to a CNBC report, Amazon is paying around $ 1 billion a year for the arrangement.
The nfl Thursday night football The program will now appear exclusively on Amazon Prime Video from 2023, making it the first exclusive deal of its kind between a sports organization and a streaming service. Amazon will be the only place viewers can watch a preseason game and 15 Thursday games each year as the partnership continues. Prime Video also plans to air new halftime, pre-match and post-match shows, according to a late-afternoon press release from the tech titan.
Prime Video Senior Vice President Mike Hopkins notes that “NFL games are the most watched live programming in the United States. The NFL began broadcasting some of its Thursday night games through Amazon in 2017, although the deal was not exclusive at this point. Only one Amazon-exclusive game was released on video last year.
In an NFL press release today, the organization noted that Amazon is just one of many broadcasters that have entered into 11-year partnerships today. Various networks have gained access to different parts of NFL programming, with the NFL Network keeping an unspecified range of exclusive content to itself. In total, the deals are worth a record $ 100 billion, reports CNBC.
Amazon continues to diversify into new service areas with the NFL Thursday night football deal, using its COVID-19 cash windfall to expand in all directions. His Prime Video’s audience almost doubled in 2020 to 150 million viewers.
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