7 reasons to make your website a scalable web application
Nowadays, progressive web applications (PWAs) are gaining their share in the web world. They have become a decent alternative to native mobile apps. There is even a view that progressive web apps have enough potential to become the future of the web.
In this article, we are going to discuss the main advantages of this advanced technology. You will find out what makes PWAs so special and why you should consider turning your website into a progressive web application.
1. Profitability and reduced development time
When building a web and native application, you will need to hire three separate development teams for each solution. These specialists will create the web solution and the Android and iOS versions. In this way, the process of developing mobile applications becomes long and expensive.
PWAs are essentially web applications. Considering this, you will only need one team to create a single solution. Hence, it means reduced time and money expense compared to building a native mobile app.
2. PWAs load quickly and are lightweight
It is a well known fact that your website must does not take more than 3 seconds load. Otherwise, you risk losing customers. PWA technology avoids this problem. Service Workers do this by caching all the required data. As a result, fast charging greatly increases user satisfaction.
Also, it should be noted that PWAs are smaller than native mobile apps. It is not necessary to download an ARK file which can take 40 MB or even more if we are talking about games.
3. Improved visibility in search results
All businesses without exception want to be on the first page of Google. A high ranking means an increase in traffic and desired conversions.
In 2018, Google rolled out mobile-first indexing. After its launch, fast-loading, mobile-friendly websites have become a top priority for the internet giant. This is when advanced progressive web apps can save the day.
Since PWAs are essentially mobile-friendly websites, search engines can easily crawl all the content in a PWA. In contrast, when it comes to native apps, only the app’s profile page is visible in Google search results.
4. Increased conversion rates
You might be surprised, but progressive web apps can become great tools for increasing sales. It’s no coincidence that famous brands like Flipkart, OLX, Alibaba, Pinterest, and Forbes have turned their websites into PWAs. In this way, companies have managed to achieve great results in terms of conversions and user engagement.
The point is, PWAs can send push notifications to users, just like native mobile apps. With their help, brands can let their customers know about new offers, discounts or specials.
Additionally, when added, a PWA will appear on a user’s home screen and stay there. In this way, they attract more users’ attention. It’s getting easier and easier for customers to come back to the website to interact with their favorite brands.
5. Offline mode
Integrated service technicians automatically cache all data. With this technology, it is not necessary to download important features and information. As a result, users can browse the pages even without an internet connection.
Along with this, if Service Workers did not complete caching, the website will not show users a dinosaur. Instead, they’ll see a personalized offline message.
6. Independence from the App Store
As soon as the mobile apps are launched, developers have to add them to the main stores where users can find and download them.
Google Play, App Store, and Microsoft Store tend to set strict requirements for the software that will be added to their database. Meeting all of these requirements can become a costly, time consuming and time consuming challenge.
Because PWAs are web applications, they are not necessarily added to app stores. Users can find them on Google like any other website and add them to the home screen of their devices.
7. Easy to install and update
As we said before, there is no need for users to download progressive web apps. Instead, they open PWAs in a browser and when they see the pop-up prompt, they allow “Add to Home Screen”. In some cases, users need to open their browser menu and use the Add to Home screen option.
These two options differ from a tiered installation of a native mobile app, where users have to find an app in the App Store among 2 million others, download it, and install it.
Speaking of updating a PWA, developers don’t need to roll out updates based on new versions of operating systems. Since your PWA belongs to the web in any case, users will always have access to the latest version.
As you can see, PWA technology promises to replace native apps and become the future of the web. It brings multiple benefits to businesses, from reducing costs to increasing conversion rates.
Hope the reasons discussed in this article convince you to invest in building progressive web apps.
Dmitry Chekalin is CEO of Codica. Software entrepreneur with over 15 years of experience. Focused on the lean startup approach. He writes about startups, marketplaces and SaaS products, as well as custom software development. Connect with him at Twitter | Linkedin | Facebook.